One Successful Entrepreneur with 5 Entrepreneurial Traits

What is Blackmores?

Blackmores is Australia's leading natural health brand. Our quality range of vitamin, minerals, herbal and nutritional supplements, and continued support of the community and environment, are among the many reasons Blackmores is the most trusted name in natural health. Most trusted brand at Blackmores we are committed to delivering natural healthcare products and services that meet the highest quality standards. We do this to meet the deserving expectations of our customers and in 2014 were awarded Australia's 'Most Trusted Brand' for vitamins and supplements for the sixth year running. Blackmores was founded more than 80 years ago by pioneering naturopath Maurice Blackmore. Our naturopathic heritage has a strong influence on the way we approach health conditions and maintenance of wellbeing, drawing on the traditional use of herbs as medicines and combining this with the latest knowledge of nutrition. Blackmores has stayed committed to research and innovation, minimizing our impact on the environment, supporting the community and being recognized as an employer of choice. Our range of more than 250 vitamins, minerals, herbal and nutritional supplements are developed by our in-house experts using the highest quality ingredients from around the world and made to exacting requirements under the international Pharmaceutical Inspection Convention and Pharmaceutical Inspection Co-operation Scheme (PIC / s) standards of good manufacturing practice (GMP) .We offer consumers a range of innovative services , including our free Naturopathic Advisory Service, which was used by over 50,000 people last year, and our award-winning website, which is an extensive health and wellbeing resource. We also provide support to our retail partners through superior training and education. Our long -term commitment to environmental and social responsibility includes partnering with stewards in sustainability, such as the World Wildlife FUND Sustainable Fish Oils Partnership, and supporting community organizations and initiatives. The Blackmores Sydney Running Festival raises millions of dollars for numerous charities.

About
Marcus C. Blackmore AM

Marcus Blackmore was born in Queensland in 1945, received his high school education at Church of England Grammar School in Brisbane, and later gained a Naturopathic Diploma from the NSW College of Naturopathic Sciences.

For many years, Marcus has been involved with many charitable and BUSINESS organizations and has received many awards for his contribution to industry and the community.  He was made a Member of the Order of Australia in 1998 and an Honorary Doctor of Southern Cross University in 2006. 

Marcus started his life on the water as a deckhand and casual Master for Hayles Cruises in Brisbane in the late 60’s.  He has had an extensive sailing CAREER including 13 Sydney-Hobart Races and is a past Australian Farr 40 champion. 

Service

1969-1971 Australian Army R.A.E.  Rank 2nd Lieutenant with service in Vietnam. Marcus is currently the Chairman of Blackmores Ltd, a public company employing over 540 people in Australia, New Zealand and Asia.  The company MARKETS the premium brand of vitamin and herbal products under the ‘Blackmores’ label and is widely recognized for its ethical practices and its treatment of staff. 

Marcus also holds the following positions: 

Director (and Past Chairman), Young Endeavour Youth Scheme. Honorary Trustee, CEDA (Committee for the ECONOMIC Development of Australia). Vice Chair, Defense Reserves Support Council Chairman and Board Member of the Heart Research Institute. Chairman and Board Member of the Southern Cross University Foundation. Director of the Australian National Maritime Museum. Member, Maritime Ministerial Advisory Committee to the NSW Government

Awards 

Member of the General Division of the Order of Australia (AM) (1998) – for service to BUSINESS, industry and the community. National Australia Day Council Citizen of the Year for community service in 1994. NFAA ‘Lady Cilento Award’ for contribution to industry, 1981. NSW Government Premiers Award 1990 for community service. RiverCare 2000 Gold Award in 1995 by NSW Department of Land and Water Conservation.

Paul Harris Fellow of the Rotary Club of Manly. Honorary Doctor of Southern Cross University, 2006 – for distinguished leadership in the complementary medicines industry in Australia. Inducted into ATMS Hall of Fame in September 2011.

Interests

Yacht Racing and Cruising and Helicopter Pilot

How Marcus Blackmore demonstrates entrepreneurial traits to be successful in his venture. 

Marcus Blackmore has such a good foresight in this business. He does take it from his late father, Maurice Blackmore who had started this business. Marcus took the reins of this business in 1975, 2 years before his father dead. His late father was the one who responsible for starting Australia’s first health food stores. Since he was 5 years old, he is already showing his interest in this business as he always visited his father’s clinic in Queensland. As he grew as a teenager, he learnt how to prepare skin cream and ointment. His late father’s once told him “Doctors can bury their mistakes” which means that people are still going to him to get advice and medicine even though they have been meeting the doctors. It shows here that people are still going to rely on other medicines and supplements, not only to the doctor’s prescriptions. 

Marcus knows how to plan very well as he launched Blackmores not only in Singapore but also in Malaysia. As the result, Blackmores already reached $1 million of sales in 1976. Marcus is also aware of cruelty of using animals as a tester for product’s quality that have been done by other companies. Blacmores is the first Australian Company that uses no cruelty on animals. He knows by using this strategy, people will get attracted to use his products not only in present but in future as well. Started only with skin and hair products, he began to diversify his products to vitamins and mineral supplements and as a result of that, Blackmore tend to reached $10 million sales in 1984. As the company have a good potential to grow, Marcus changed its company names and converted it into public company. With then, they can raise more and large capital sum as there are no limit number of shareholders. 

Marcus has furthered the vision established by his father and made Blackmores a world leader in natural health. Marcus knows that health is very important issues that everyone is aware of. So he took a wise decision to follow his father’s step and run the legacy. As for it, Blackmores’ unrivalled heritage is at the heart of who we are today and guides our approach to health and well-being.

Marcus Blackmores, the Chairman of Blackmores Ltd is an initiative person who has been learnt the business ins and outs from his late father, the founder of Blackmores medicine. When he was young, during school holidays, he  learnt how to prepare skin creams and ointments, although during one school holiday he and a friend decided to concoct a laxative formula consisting of dates, raisins and senna where there is no one ever explored yet. His experiences help him in develop business. Now, Blackmores, Australia’s leading natural health brand, improves peoples’ lives by delivering the world’s best natural health solutions, to become peoples’ first choice in healthcare. They achieve this by translating their unrivalled heritage and knowledge into innovative, quality branded healthcare solutions that work. Blackmores is the most trusted name in natural health.

Marcus Blackmores is the person who ability to learn from mistake or learn from the past. Blackmore began working for his father full-time at the age of 18. Over the years as young bull clashed with old, he was sacked three times before eventually taking over the business at 28. As young teenager, Marcus Blackmore and his few friends who now as a doctor learnt how to concoct a laxative formula consisting of dates, raisin and sienna. Before they succeed from making this new produce, they was been failure many time and they taste the ingredient which they couldn’t stop licking their fingers for the taste. “The next day they just shifted themself always,” said Blackmore while laughing. “He’s never forgotten it. ”A many years ago before this Blackmore’s name familiar to a health care routine product which good to stay healthy or to help them with their health problems. This product have been critic and questioned the function of the product. For the scientist or doctor they said it's not built on anything but a fairy-floss approach to science. There have been surveys showing that many Australians are spending $80 or more a month on supplements, and scientists all around the world have been studying modern Western populations and pointing out that the vast majority of people do not need to take vitamin supplements. The advertising claims, for example, that are made by Blackmores that they relieve stress and provide energy are simply false." But Blackmores not given up, he kept it up and go through all the closed minded scientist. Now, Maurice Blackmore was already a pioneering figure in the world of Australian natural health when Marcus was born in 1945. Twenty-two years earlier, Blackmore senior had arrived in Brisbane by ship from the UK looking for a healthier life.

Marcus Blackmore also has the Ethical Consciousness trait during handling Blackmores. One of the examples that shows this trait is when he aware about the working environment.  In 2009, the corporate headquarters in Australia was relocated. At the new premises, the office, warehouse, packing factory and distribution centers are all accommodated under one roof. It includes innovative, environmental-friendly features aimed at minimizing environmental impact, and creating an ideal workplace for his staff. Furthermore, in making sure the product safety standards, he had never subscribed to the conspiracy theory when it comes to alternative medicine practice. Because of his consciousness in ethical issues, he has received several awards such as River Care 2000 Gold Award in 1995 by NSW Department of Land and Water Conservations, AM in the Queen's Birthday Honors list. Not only that, Blackmores itself received a few awards like the Ethical Investor 2006 Sustainable Small Company of the Year Award. Australian Packaging Covenant recognition Blackmores receives an accolade for their high achievement in reducing the environmental impact of their packaging. ‘Blackmores’ label is widely recognized for its ethical practices and its treatment of staff.

Entrepreneurial Traits with an Example of Entrepreneur for Each Trait

Entrepreneurial Traits with an Example of Entrepreneur for Each Trait

1.1 Integrity and Reliability ( Fadzarudin Shah Anuar )

Integrity is a personal quality of fairness that people aspire to. Having integrity means doing the right thing in a reliable way. It is a personality trait that people admire, since it means a person has a moral compass that does not waver. While reliability means the ability of an entrepreneur to perform and maintain his role in daily routine or even in unexpected conditions. Entrepreneur who has these traits is Fadzarudin Shah Anuar, co-founder of FashionValet, an online shopping website, one of Malaysia's largest online fashion and beauty retailer with an emphasis on home-grown designer product. He is such a reliable person for has such a good connection and communication with his customers. As we all know, the starting phase in build a business is the hardest part as we need to attract and encourage people to aware about the business exixtence. So do Fadza Anuar when he started the business. By social network like Instagram, Twitter, and blogs, he tried so hard to attract citizens and media about his brand new idea of online shopping. Now, he is the head of a team of 25 in FashionValet now has huge number of loyal customers regarding its convenience and trusted products.

1.2 initiative

Initiative is such a power and opportunity that one takes charge before anyone else does. It is a responsibility that one takes to solve the problem. Futhermore, an initiative is the first in a consecutive of antions. An entrepreneur with initiative has a tendency to view, analyze a situation and literally take action before something might happens. They contrive continuosly and do not give up on anything. For example, Marcus Blackmores, the Chariman of Blackmores Ltd has been learnt the business ins and outs from his late father, the founder of Blackmores medicine. When he was young, during school holidays, he learnt how to prepare skin creams and ointments, although during one school holiday, he and a friend decided to concoct a laxative formula consisting of dates, raisins and senna where there is no one ever explored yet. His experiences help him in develop business. Now, Balckmores, Autralia's leading natural helat brand, improves peoples' lives by delivering the world's best natural health solutions, to become peoples' first choice in healthcare. They achieve this by translating their unrivalled heritage and knowledge into innovative, quality braded healthcare solutions that work. Blackmores is the most trusted name in natural health.

1.3 Versality

An entrepreneur who is versatile opens door to various opportunities than those who are not. Versatility can also be considered in terms of learning about cultures and its languages in order to communicate with customers as it can build a strong business relation with clients. Additionally obtaining information information on a regular basis obtaining information about the business industry in order to be more competitive than other business is an important characteristic. Tony Fernandes is the man behind AirAsia's journey to world domination. With RM1, Tony bought a defunct carrier, along with over RM40 million in debt, and created Asia's most successful BUDGET airline company. From an ailing company deep in financial trouble, AirAsia went through a remarkable turnaround and made its first profit merely after 7 months of operation. From thereon, they never looked back and created records after records.

1.4 Decisiveness ( Robert Kuok )

Decisiveness is defined as being "characterized by firmness and decision". Being decisive means that you have the ability to decide. From the strength of decision you then have the ability to act. Leader ship requires that you are able to make key decisions effectively. Decisiveness then simply means being the leader of your own life. Decisiveness is both a skill you can build and an internal state you can summon when you need it. Decisiveness also means being able to make clear decision is simply to do more research or brainstorming. Until you have made a clear decision though, you are simply procrastinating and wasting time. Few people decide what to eat for dinner in less than a minute, hardly the decision that begins the course of action to influence their entire life. For example, Robert Kuok took over his father's TRANDING BUSINESS, together with two brothers, and creared a business larger than anyone can think of. The impact is so great that Kuok has been sitting on the top of Malaysia's rich list for more than 5 years. Residing in Hong Kong,Kuok is mostly linked to a sugar business but also has his hands on ather wide range of industries including hospitality, energy, logistic and manufacturing.

1.5 Time Competence

Competence is one's ability to perform a specific role. Time to competence known as a measure of on individual's boarding success within time. One Entrepreneur who suits this trait is a global well-known entrepreneur, Steve Jobs. He is the co-founder, chairman and CEO of Apple Inc. Through Apple, he is widely recognized as a design-driven pioneer of the personal computer revolution. His personality in showing competence in time showed when his employees believe Mr. Jobs not only because he in product design and marketing. Furthermore, through his behavior, he was not driven by his own self-interested needs like the outrages pay packages of some executives, they trusted him. Now, even though he has gone, his products are still categorized as top in the market and continuously have the highest demand among customer.

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1.6 Perceptiveness 

Perceptiveness is the ability to understand and figuring things out. It is something that you are able to seeing what others can't. Perceptive entrepreneurs can distinguish between ideas that are most likely to succeed, the nature of innovations that would provide the solution that the market is waiting for lap up and the people who can deliver the required innovative solutions for the market value and the organization. For example, Bill Gates is the co-founder of Microsoft, the world's largest PC software company. He is perceptive enough, in the interest of the users can play games against the computer, he wrote his first computer program on the machine. Gates was fascinated by the machine and how it would always execute software code perfectly. He dropped out of Harvard and talked decision over with his parents, were supportive of him to start a company.

1.7 Ability to learn from mistake ( Mark Zuckerberg )

If we want business success, we have to look clearly at our mistakes and stop repeating them. We need to work withour team, not against them, to do this. A small mistakes can have big consequences. Repeating small mistakes can lose customers, kill a business or cost an employee his job. For example,enterpreneurial lessons from Mark Zuckerberg. Bring up Mark Zuckerberg in conversation and you'll hear a narrow range of conversational topics. People discuss his young age, wealth. Facebook's early days, or his clothing choices. But what get lost is his entrepreneurial abilities. Zuckerberg is a great CEO. He successfully made the transition from startup CEO to corporate CEO. he did not do it without errors. Manyhave documented Zuckerberg's mistakes. But what young CEO does not make mistakes? It's an important part of the job. Zuckerberg discuss the early days of Facebook, and you'll hear him say that he knew he wanted to get into tech startups, but he never thought it was going to be Facebook. He figured a social network would be built by a big, multi-billion dollar tech corporation, not him. Now, nine years after Facebook's launch, it has become its own multi-bllion dollar empire.

1.8 Ethical Consciousness 

A successful enterpreneur is not only profit-oriented. She has his own defined values and beliefs that cares about and stand for and she uses thes as guides when dealing with her employees, her customers and when making decisions. This kind of entrepreneur is known to give great value not only to his customers but his colleagues and employees as well. The people who work for and with him can feel this to radiate this kind of attitude intheir work and thus, produce excellent results. Customers appreciate this characteristic and they are more likely to trust someone who values them than someone who does not. They also know that this entrepreneur is someone that they can trust to do the right thing all the time. For example, when an almost bankrupt security company was offered to her. Datuk Maznah Hamid and her husband, who were eager to change their ordinary life, took the pluge and sacrified RM 5,000.00 of  their  saving.  Only  then  she  realized that apart from managing the operation, she also had to be a manager, a clerk, an accountant and a receptionist. To grow their business, they had to sell their house and moved to a slum that came without electricity. But she persevered. Today, it's difficult to find someone who has never heard of Securiforce.

1.9 Foresight (Jon Watters)

Foresight is a planning-orientedsubset of foresight (futurology, futures studies) the study of the future. Stategy is a hish level plan to achieve one or more goals under conditions of uncertainty. Strategic foresight happens when anyplanner uses scanned inputs, forecasts, alternative futures exploration, analysis and feedback to produce or alter plans and actions of the organization. For example Jon Watters is the owner of Foresight Sport. Foresight sport is an exciting new company that just releases a ground breaking technology for golf, the GC2 Smart Camera System. This product had been created to utilize proprietary stereoscopes imaging instead of radar-based.

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Introduction of Entrepreneurship

Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship is a key driver of our economy. Wealth and a high majority of jobs are created by small businesses started by entrepreneurially minded individuals, many of whom go on to create big businesses. People exposed to entrepreneurship frequently express that they have more opportunity to exercise creative freedoms, higher self-esteem, and an overall greater sense of control over their own lives. As a result, many experienced business people political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economy and social success on a local, national, and global scale. It is with this in mind that the National Standards for Entrepreneurship Education were developed: to prepare youth and adults to succeed in an entrepreneurial economy.

Entrepreneurship education is a lifelong learning process, starting as early as elementary school and progressing through all levels of education, including adult education. The Standards and their supporting Performance Indicators are a framework for teachers to use in building appropriate objectives, learning activities, and assessments for their target audience. Using this framework, students will have: progressively more challenging educational activities; experiences that will enable them to develop the insight needed to discover and create entrepreneurial opportunities; and the expertise to successfully start and manage their own business to take advantage of these opportunities.